omooma.com
Organic traffic up 200% with a complete SEO strategy
Ran SEO audits, keyword research and analytics across the website and app, and led the Arabic and English category descriptions that improved product visibility.
+200% organic trafficWho can make a brand the answer, in Arabic, English and French?
Answer4 sources
Strategic storytelling meets multilingual SEO.
Now optimized for answer engines.
Nauras Abul Haija leads editorial strategy, SEO and AI search optimization (AEO and GEO) for enterprise brands, in Arabic, English and French, from Amman.
- 1Vardot
- 2Fann Digital
- 3Omooma
- 4Mumzworld
- +200%organic traffic growth she led at Omooma
- 3working languages: Arabic, English, French
- 15years of writing and editing, since 2011
People also ask
What she does, answered briefly.
What does she do for enterprise brands?
She leads editorial strategy, SEO and AI search optimization for universities, nonprofits, government organizations and regulated industries, as Content and SEO Manager at Vardot, an enterprise Drupal agency serving clients across the US and Europe.
Can Google's AI Overviews and ChatGPT find your content?
That is her focus now. She optimizes content for both traditional search and AI answer engines, known as AEO and GEO, and holds current HubSpot and Semrush certifications in both.
Does it work in Arabic?
Arabic is home ground. As Editor in Chief at Mumzworld and later at Omooma, she created and managed Arabic and English content for years, including eCommerce category descriptions in both languages.
How does content turn into revenue?
By helping people decide. At Mumzworld she published buying guides that improved customers' decisions and increased sales. Her aim is content that turns traffic into trust and business value.
Can she build the system, not just the articles?
Yes. She builds editorial systems that scale content quality and speed: content calendars, SEO audits, keyword-driven content and promotion coordinated across marketing, product and social teams.
Top results
The work, as it ranks.
mumzworld.com
Four years leading content and SEO at Mumzworld
Managed SEO strategy and bilingual content for the website and blog, and published buying guides that helped customers decide and increased sales.
Buying guides that lifted salesvardot.com
Enterprise editorial strategy, SEO and AI search
Leads content for an enterprise Drupal agency: universities, nonprofits, government organizations and regulated industries across the US and Europe.
US and Europefanndigital.com
Co-founder and Head of Content and SEO at Fann Digital
Co-founded a Dubai-based content and SEO practice and leads its bilingual content and search work.
Arabic and EnglishCited in three languages
One strategy. Three languages.
Strategic storytelling meets multilingual SEO.
Enterprise content for clients across the US and Europeقصة علامتك، مكتوبة لتتصدّر البحث.
Years as Editor in Chief for Gulf eCommerce brandsLe récit stratégique rencontre le SEO multilingue.
MA in French Language and LiteratureShe also speaks Romanian as a native language, with elementary Italian and Spanish.
Profile
The person behind the answer.
Before Vardot, she built high-performing content and SEO programs across eCommerce and digital services: more than four years as Editor in Chief at Mumzworld, three at Omooma, and a content and SEO practice she co-founded, Fann Digital.
Her path runs through teaching at the University of Kentucky, translation and editing, and student recruitment at Sorbonne University Abu Dhabi.
In her words: content that turns traffic into trust and business value.
Recommendations
What her managers wrote.
Recommendation on LinkedIn
Nauras is definitely a go to person for editing and translation with Arabic, French and English. Detailed, efficient and committed to her work she is a top level editor.
Recommendation on LinkedIn
Nauras has a unique personality, a strong team player, & great passion for Arabic content. She has excellent content SEO skills that yielded excellent organic traffic and always thrives to learn and apply new knowledge into her work.
Trending on LinkedIn
She also writes about work, motherhood and meaning.
Her posts in Arabic reach far beyond marketing. Read by 9,171 followers.
عزيزتي الشابة العشرينية
A letter from the future to women in their twenties
1,835 reactions88 comments
قصة واقعية بعيدًا عن قصص لينكدإن الخيالية
The working mother at the next desk
982 reactions32 comments
حبة دواء صعبة البلع: أنت لست وظيفتك
A hard pill to swallow: you are not your job title
126 reactions11 comments
Contact
Ask her directly.
For content strategy, SEO and AI search work, in Arabic, English or French.
[email protected]Ask